Marketing Awareness, Traffic Temperature and Stories

Hot Traffic –  They Know You, They Like You, They Trust You! I want to talk through 3 topics; market awareness, traffic temperature, and stories. Perhaps you are thinking, what do these three things have in common? Hopefully I can make that clear as you read through. Traffic Temperatures You’ve got hot traffic, which is people that are searching directly for your product. They’re searching directly for your brand, directly for your service, directly for you. That’s hot traffic. They know you, like you, trust you. They want what it is that you sell. Then you’ve got warmer traffic. They might be

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Powerful Weapon Remarketing

One of the most powerful tools you can use in your arsenal is remarketing! Firstly, an interesting stat for you, we’ve found that for online businesses, only 20% have remarketing in place. What is remarketing exactly? If you think back to say five or six years ago, and someone turned up to your website and they didn’t leave their info or they didn’t make a purchase, then you had no way of marketing to them again right? So remarketing is talking about how do we put a little piece of invisible code from your website into their browser. Then you’re starting

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Winning The Game – Content & Commerce

Let’s look at now how do we win the game. Ultimately, we wanna get sales, but it’s not all about sales. We need to get awareness. We need to get leads. We need to manage our reputation. There is just so much to it. So how do we do all this with the modern tools that we have available to us? Here are the things what we really want to get right: We want to get Awareness and Thought Leadership. We need to get Branding right and get your message out there. A lot of people are not so focused on branding but the advantage

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The Internet in Stats 2017

Let’s look at the internet as it stands right now with some interesting stats. The internet really is a teenager about now, if you think of where it’s come from. The first website only went online in 1991, and now it’s quite mature. Also, people are comfortable with buying online. So, while there is more competition than there used to be, if you’re a good marketer, you can still win. So, when we look at some internet stats, there are 3.26 billion internet users which is basically 40% of the world’s population is online at the moment. That will probably never be a 100%

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Winter Is Coming… Are You Ready?

The Internet Is Maturing… I’ve recorded a short 5 minute video because I wanted to share something that is on my mind, that has made a pivoting impact on our business and I believe could be seriously helpful for you and the direction you’re leading your business. Take some time to watch it now: What I mean by the internet is maturing is that I see it as a teenager and that excites me! The reason it excites me is because people are online in droves, there’s absolutely no shortage and they’re ready to buy, they’re comfortable doing so. But…  What we

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Get Out Of Your Day Job – Part Two

15 Key Learnings For The Journey In Part One of this presentation, I showed you all the different options and models available to you. Now you know what your options are, which is a much better place then I was in when I first got started, I’ve got fifteen additional points I would encourage you to consider. Think of these next points as an onion, layers upon layers of learnings for your consideration and action. My Key Learnings: Think Market not Product Always be Building the List Acquire Customers at Speed Create Valuable ‘Helpful’ Media Build a ‘Brand’ – not just ‘Build

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Get Out Of Your Day Job – Part One

How To Get Out Of Your Day Job & Create The Lifestyle You Want & Deserve… Every morning when I wake up early, around 5.30am, I make myself a coffee, check my ‘go-to’ apps (weather, wind and swell) and plan my day around those. If the surf looks good, I do a couple of hours work before the family rises, then I do the kids drop-off and head out for a surf. Come back, get stuck into working ‘on’ the business in the morning and ‘in’ the business in the afternoon. At knock off, I take the kids to the

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Funny Crazy Products From the US That You Must See

I travel all over the world both on business and with my family as tourists. Even when on holidays as an Entrepreneur it’s very hard to turn off the ‘business and marketing’ mind once its started. On a recent trip to California with my wife Jules and the Kids I took these product shots to share with you.  These are some funny crazy products for a bit of a laugh. Bigger is better so they say, but a yard is 91cm – who needs 91cm of Twix bar? How about a gummy bear as big as your head? I think

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Lessons in Gary Halbert Copywriting Mastery With Ed Dale-Part 2

The Single Most Important Skill You Need to Have… Ed recorded this session at a recent James Schramko event.  If Ed’s message resonates with you and you’re keen to hear more from him live, we’ve got a lot more of where that came from at our upcoming Digital Marketing Summit 2017. Get your ticket free today with our best ever offer and come along and see Ed Dale live. Ed is a master coach and mentor to thousands of successful entrepreneurs world wide. He’s helped over 300,000 people get started online and build their digital businesses. Ed packed up his

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Lessons in Gary Halbert Copywriting Mastery With Ed Dale-Part 1

The Single Most Important Skill You Need to Have… Ed recorded this session at a recent James Schramko event.  If Ed’s message resonates with you and you’re keen to hear more from him live, we’ve got a lot more of where that came from at our upcoming Digital Marketing Summit 2017. Get your ticket free today with our best ever offer and come along and see Ed Dale live. Ed is a master coach and mentor to thousands of successful entrepreneurs world wide. He’s helped over 300,000 people get started online and build their digital businesses. Ed packed up his

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