How To Create Irresistible Facebook Ad Images Without Hiring An Expensive Designer

  If you are running Facebook ads without great visuals, you are leaving an enormous amount of money on the table. The visual image is the most important part of the ad – even more important than the headline as it is what catches the eyes attention initially. Good visuals increase engagement, click throughs and Return on Investment (ROI) for your ad spend. The Old Way of Creating Facebook Ad Images But getting unique images for Facebook advertising can be hard… Every time you want to launch an ad, or tweak a current campaign, you have to hire a graphic

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Advertise Like a Pro on Facebook in 5 Easy Steps…

Facebook Advertising really is one of, if not the best way to drive leads to a landing page right now. The platform and its possibilities are virtually endless, but we see advertisers using a ‘hope and prey’ type methodology to its success rather than a systematic proven approach. The first step in approaching Facebook advertising like a pro is having the right mindset and getting rid of the mentality “Let’s just hope and pray that it’s going to work.” It’s no longer good to treat Facebook advertising like flinging mud on a wall and seeing what sticks. With Facebook advertising

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The Sleeping Giant of Traffic

The two biggest traffic sources of the web that most business owners use these days is Facebook and Google, and they do two completely different things.   The Modern Yellow Pages Google is like the modern version of the Yellow Pages. People are going there to solve a problem, but instead of letting your fingers do the walking, you let Google do the walking for you. And instead of taking three minutes to find something it happens in roughly .06 milliseconds.  Google is the most perfect advertising mechanism in the history of mankind. And the reason why is because you

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Facebook Organic Reach Decline… and What to Do About it!

Facebook’s algorithm changed in the first half of 2014. The official wording from Facebook was that it was to clean up the newsfeed to make it more relevant. The unofficial wording on the street is that it’s so Facebook can now charge you for traffic that previously was free. What has happened is when you do a post on your page it now only goes to a fraction of the people (roughly 1/10th) than it did previously. Check out this quick video below for how to fix the problem with a boost. We have recently traveled the world learning from

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The Facebook Targeting Tightness Conversion Curve

How well the offer on your landing page/squeeze page converts when targeting visitors from Facebook (or other similar display media such as banner ads) is not always just related to the quality and effectiveness of the offer and the design and copy on your landing page. It’s very commonly understood in the direct response marketing world to test and measure different traffic sources to see how they convert. The school of thinking here is sound, because you can then ‘run your winners long and cut your losers short’ by keeping any traffic sources that are converting well and culling the

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