3 Sales & Marketing Levers That Will Systematically Grow Your Business!

Have You Truly Harnessed The Power Of These 3 Sales and Marketing Levers In Your Business? Lever 1: Traffic & Visibility Traffic and Visibility really comes down to the fact that there are two main ways people get found these days; Google and Facebook. These two channels are so important in the overall internet ecosystem. I won’t dig deep into those here, because individually they are massive online machines that need more then a paragraph each to explain. I will say this though, what they allow you to do from a Search and Display point of view, also from a

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The Best ROI Traffic Source for 2016

Here’s a quick video about what we’re seeing as the best return on investment traffic source for 2016. When we talk about return on investment, we are talking about how much money you put in and what you get out of it. What we’re seeing is the best return on investment traffic source for 2016 is remarketing (sometimes also called retargeting). Remarketing and the 95% Rule Remarketing is when people hit your website, but they haven’t taken the primary course of action that you want them to take. As they navigate around before they leave your website, they get a

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How to Do Remarketing Like a Pro – The Future of Effective Traffic

  The future of effective traffic right now with what you’ve got available is remarketing. For us in our business, it has been a really big game changer. Using Remarketing to “plug the holes in your bucket” When I asked for a show of hands who was doing remarketing at the Digital Marketing Summit last year, less than half the room were doing it. Now that’s an advanced group in the business community…and less than half were taking advantage of this powerful traffic strategy. In my eyes, for 2015, going mobile and getting that sorted in your business should be

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Content Amplification – The Future of Online Advertising

One thing that’s gained a lot of momentum in the last six months, and I believe this is the future where online advertising is going – is the rise of content amplification. Content amplification is where you create an awesome piece of content – not like a brief blog post, but an authority piece on the subject. For example, ‘The insider’s guide to Logitech Display Clickers – Everything you need to know from how it’s made to how to point and click it’. It should have photos, perhaps even a video and it’s really the authority-type piece. Creating good quality

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The Sleeping Giant of Traffic

The two biggest traffic sources of the web that most business owners use these days is Facebook and Google, and they do two completely different things.   The Modern Yellow Pages Google is like the modern version of the Yellow Pages. People are going there to solve a problem, but instead of letting your fingers do the walking, you let Google do the walking for you. And instead of taking three minutes to find something it happens in roughly .06 milliseconds.  Google is the most perfect advertising mechanism in the history of mankind. And the reason why is because you

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The 2 Best Traffic Sources for Business Owners in 2014

So as a Business Owner which are the best traffic sources to drive traffic to your businesses website in 2014? From many years running a marketing agency across multiple industry verticals and managing over $5 million in ad spend in recent years we can advise with great authority that the 2 best traffic sources for business owners in 2014 are Google and Facebook. Both these traffic sources are effective but in different ways.    In simple terms Google is like the modern version of the yellow pages (as people going there to search for problem or solution) and Facebook is like

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