What Is The Trip Wire & Could it be the Key to Scaling Your Profits?

Today it’s becoming increasingly difficult to gain the trust of prospects and get them to hand over their hard earned cash for your product or service. 

The biggest game changer for businesses in the past year or so to help convert more prospects and leads into customers, is ‘The Trip Wire’. The Trip Wire is an irresistible, super low risk paid offer that gets you more customers on the front end. And, it’s probably the most important step in your sales funnel because its the most underdone. 

Traditionally, marketers would use a lead magnet (a compelling free offer in exchange

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