/01Business Multi-Millionaire
The engine that funds the life.
Scale. Wealth. Freedom.
The rules
of building
wealth
just changed.
Entrepreneurs who build for the AI Era are about to 10x. The ones who don't are about to get quietly replaced.
Australia's highest-level Business, Investing & AI Mastermind for serious entrepreneurs who want more than just more revenue — more freedom, more wealth outside the business, more life.
Scale. Wealth. Freedom.
Excellent·4.9 / 5·350+ Businesses Scaled·$500M+ In Member Sales
The Shift
We're in the biggest wealth-creation window since the internet — and most business owners will sleepwalk straight through it.
Not because they're not smart. Not because they're not working hard.
Because they're still playing this decade's game with last decade's playbook.
Here's what's actually happening right now, whether you're ready for it or not:
AI is collapsing the cost of everything that used to be expensive to build — content, marketing, code, systems, research, customer service, fulfilment, even sales. The things that took you five years and a team to build, a sharp operator with the right stack can now build in a weekend.
That sounds scary. It isn't. It's the biggest leverage opportunity of our lifetime — ifyou're in the right room.
Because the winners of the next 24 months won't be the ones with the biggest teams or the fattest ad budgets. They'll be the ones with the sharpest positioning, the tightest AI leverage, and a peer group high enough quality to pressure-test every move before they make it.
That's the bet The Collective is built on. And it's already paying off for our members — who are quietly compounding faster than their competitors have noticed.
The Honest Mirror
If you're doing $300k to $20M and one of these is quietly eating at you — keep reading.
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You've built a "successful" business, but truthfully, it owns you more than the other way around.
- /02
Your revenue keeps climbing. Your profit margin isn't. And you've started quietly wondering if you're actually building wealth — or just a higher-pressure job.
- /03
You've got a strong business, but you haven't built real wealth with investing outside it. If it stopped tomorrow, so would your lifestyle.
- /04
You know AI is about to reshape every industry and you don't want to be the guy caught flat-footed explaining to his team why the competitor half your size is eating your lunch.
- /05
You're not getting any younger and proactive health and slowing down the aging process are really starting to become a priority so that you can look better, feel better & live longer.
- /06
Your friends don't understand you, they don't celebrate your wins or really want you to succeed past them. You need friends who think bigger thoughts & dream bigger dreams.
If any of that landed, you're already in the right room.
The only question is whether you'll actually walk in.
From Greg Cassar, Founder
Let me tell you why I built The Collective — and why I'm still in the room myself.
For seven years I ran a marketing agency scaling other people's businesses. Great clients. Great income. Quietly, a terrible life.
I was the guy telling entrepreneurs how to build freedom while I had none of my own. Working 60-hour weeks selling the dream of a 20-hour one.
So I rebuilt everything from the ground up.
Today I run a portfolio of companies doing up to $2M a month. I surf every single day. My wealth compounds whether I'm working or not because a decade ago I stopped betting everything on a single business and started building the second engine: investments that compound outside the operating companies.
I did it by doing the opposite of what most "successful" entrepreneurs do. Instead of bigger team → more stress → more revenue, I went: better leverage → sharper positioning → wealth outside the business → life by design.
Ten years ago I started The Collective to put the entrepreneurs who wanted the same outcome in the same room. Since then my team and I have helped scale 350+ businesses and generated over $500M in online sales for members, partners and clients.
And now with AI rewriting the rules in real time the people in this room have an edge most business owners don't even know exists yet.
That's not a pitch. That's just the floor.
350+
Businesses Scaled
$500M+
In Member & Client Sales
The Five Outcomes
The Collective is built around five outcomes. Not three. Not seven. Five.
Because being a Business Multi-Millionaire with your health falling apart isn't winning. And being an Investing Multi-Millionaire with a dead marriage isn't winning either. Our members are building toward all five at once.
/01
/02Investing Multi-Millionaire
Wealth that compounds outside the business.
/03Dream Lifestyle by Design
The days you actually want, not the ones the calendar sold you.
/04Best Mindset & EQ of Your Life
The inner game that decides as much as 80% of the results of your outer game.
/05Best Health & Longevity
So you're still here to spend it, while enjoying the journey.
Inside the Room
What being in The Collective actually looks like.
- / 01
Four live intensive masterminds per year
The collective intelligence of the group is greater than any one individual. Hanging out, learning and playing together builds lasting friendships. One day is the latest strategy and masterminding businesses. The 2nd day is pure fun — jet skis, yacht days, racing, quad bikes, and the kind of unguarded conversations you can't have anywhere else by night.
- / 02
Two group mastermind consult calls every week
Pressure-test your actual moves — pricing, offers, hiring, AI stacks, investment plays — in real time with 7, 8 and 9-figure peers. Ask Greg and the other members of the group anything. Sometimes there will be multiple people on the call. Other times you will get it all to yourself to work through anything with your coach.
- / 03
One on one Zoom consult calls with Greg
Whenever you need a personalised consultation which is of a more private or deep-diving nature. These cover things such as traffic, leads, negotiations, business structures, investing strategy, millionaire mindset, emotional intelligence, exit strategies and a whole bunch more. This is for the Elite level only.
- / 04
Private investing insights
Members see what investments I'm actually buying as an investing multi-millionaire and why. People in the group learn to skate to where the puck is going. We win at investing by seeing where the world is headed and taking well-placed investments in areas that have a very high probability of winning. Many members are now compounding their wealth more outside their business than inside it.
- / 05
Eight pillars covered in depth
AI · Business · Marketing · Sales · Investing · Biohacking · Mindset & EQ · Lifestyle by Design. Mastering any one area of this won't bring you the success and freedom in life that you desire, but if you master all of these together, then you really are optimising and living your best life.
- / 06
Bring your business partner or your spouse
Because the people you build your life with should be in the same room so that you are learning the same things and building the same mindset for more informed decisions and longer partnerships together. This is for the elite level only.
Everything is recorded. You miss nothing.
Two membership tiers so the room stays high-signal without being unreachable: Elite (with 1-on-1 access to Greg) and Accelerator (group access, same curriculum, same room).
Fun Group Activities
Work hard. Play harder.
Before every mastermind we bond as a group. The friendships built here make the mastermind room unlike anywhere else on earth.
Jet Ski Island Experience
iFly Indoor Sky Diving
Queenstown Snow Trip
Yacht Day
Island Quad Bikes
White Water Rafting
Great Barrier Reef
Jet Boating
The Proof
Nearly every business in The Collective has more than doubled.
That's not a marketing line. That's the floor.
Paul Glossop
Pure Property Investments
Zero to $100K/month in 11 months.
Colin & Loren Fragar
Dual-Business Operators
Doubled the first business, launched a profitable second inside 12 months.
Andy Small
BookVIP.com
"Made me many millions of dollars."
Jason Gray
Equine Veterinary Service
Working 30% of the hours, making 3x the money.
Craig Anderson
The Sunglass Fix
Tripled his business in two years. Then tripled it again.
Derek Locker
Locker Innovations
Over $10M in sales with 3x ROAS.
Debbie Pask
Rezinate Spiritual
Doubled sales revenue in the first six months.
David Heatley
Ecommerce Operator
Doubled sales in the first month.
Jess Walker
Holocron Cyber
2x in 12 months.
Not For You If
This is not a fit if any of these are true:
You're under $300K and still figuring out your core offer. You need execution, not a mastermind — and I'll tell you that on the call.
You want someone to tell you what to do every week. This is a room of peers, not a course with homework.
You're looking for a bootcamp. Our minimum is 12 months, because real transformation takes real time.
You can't be honest about what's actually working and what isn't. The room only works because we show up unguarded.
If you've read this far and you're still nodding — you're almost certainly who we're looking for.
Final Word
We're a curated room. Not a course you can buy.
You apply. We get on a short, straight-talking call. If it's a mutual yes, you come in. If it isn't, I'll tell you straight — and often point you somewhere better for where you actually are.
That's how it has to work. The quality of the room is the product.
We're currently taking applications for the next intake. Spots are limited by design.
In ten years, the entrepreneurs who leaned into this shift will be talking about it at dinner as the best decision they ever made.
The ones who didn't will be explaining why they couldn't make it work.
Don't be the second guy.
Takes 2 minutes. No obligation. If it's not a fit, you'll know on the call.
FAQ