Greg Cassar Digital Marketer

The Impact Ease Grid to 80/20 Your Business Decisions

Teaching at Digital Marketer Warroom… I was just recently in San Diego for the Warroom mastermind meeting with Ryan Deiss, Perry Belcher and Frank Kern . We were doing an exercise of planning out step-by-step how we were each going to double our businesses in the coming 12 months. Ryan, who was running the session said that he heard me say something that morning that was so brilliant that he wanted me to change what he had planned and asked me to teach it to the entire group. It was very well received, so that’s why I thought it would

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Internet Ducks

Get Your ‘Internet Ducks’ in a Row

Since 2003 I’ve documented all my learnings from my own businesses; my marketing agency and now our Internet Marketing coaching business and developed a framework that we call ‘The Internet Ducks’. This is really one of the most important things that we have ever learned about online business because your ‘Internet Ducks’ really need to be in order, if you want your business to succeed.

 Important – What I’ve found in businesses that were failing is that they were missing one or more of the ducks.  All it can take is for one duck to be out of line and you

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The Power of a Digital Marketing Mastermind

Why Put Your Focus on Digital Marketing? We now live in a time of ‘The Digital Age’.  Old school medias such as newspapers, TV advertising and the Yellow pages are quickly being surpassed and replaced by modern, faster and better advertising and exposure mechanisms such as Google Search, Google Display, Facebook Advertising, Remarketing and Banner Advertising. These Digital Marketing tools allow you as a business owner to put your marketing message in front of your exact target market in a more granular and scientific way than was ever previously possible.  You can now track and measure your advertising spend and

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What Is The Trip Wire & Could it be the Key to Scaling Your Profits?

Today it’s becoming increasingly difficult to gain the trust of prospects and get them to hand over their hard earned cash for your product or service. 

The biggest game changer for businesses in the past year or so to help convert more prospects and leads into customers, is ‘The Trip Wire’. 

The Trip Wire is an irresistible, super low risk paid offer that gets you more customers on the front end. And, it’s probably the most important step in your sales funnel because its the most underdone. 

Traditionally, marketers would use a lead magnet (a compelling free offer in exchange

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3 Foolproof Ways to Double Your Business

As entrepreneurs we all want to grow our businesses. Most entrepreneurs that we meet are ‘too busy’ and ‘too time poor’ working in the business to take time out to think strategically about how to significantly ‘grow the business’. From working with over 200 businesses we have found that there are 3 main ways to double your business. The first one is to get more clients, but I guess that one is pretty obvious. If you can get double the amount of clients then you can pretty much double your business.  This is also the hardest and most costly way,

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