Business Growth Archives - The Collective Mastermind

Incremental or Exponential Growth?

Two Main Frameworks for Business Growth Growing businesses is interesting and really there are two main frameworks and I think most people are stuck in one without necessarily thinking about the other. So most people are doing what I call incremental growth. This is where people are looking at it from the perspective of how do I get slightly more traffic this month? how do I get slightly more leads? slightly more customers? can I get more traffic from Facebook? can I get a lower cost from...

The Four Business ‘Must Have’ Prerequisites

Business Growth

I Like To Think About Business Like A Cake. If You Don't Have The Right Ingredients - The Reality Is... The Cake Just Won't Rise.I like to think about business is a like bit like a cake. You know with a cake you can put a whole bunch of stuff in, but if you don't have the right ingredients, the reality is the cake won't rise... And business is a lot like that as well. There is four real, what I would call mandatory, 'Must Have' requirements. It's great to think about these with your business,...

Don’t be Afraid of the Upsell & Why you Need to Include a ‘Slack Adjuster’

Business Growth, Marketing Funnel

Are you leaving money on the table? Read on and watch this quick video to find out. I often see clients being afraid of the upsell. They get a bit uncomfortable with it at a subconscious level. Watch the quick video below to see how the upsell and the slack adjuster can help your business.Brands Built on the Upsell The things is, if you look at big organizations like McDonalds, that's really where their profit comes in. They’ve built their business on the upsell. They’re not really making...

The Top 10 Traits The Most Successful Business Owners Have

Business Growth, Entrepreneurs, Financial IQ

We've been lucky to work with over 300 business owners now. And what we found is success leaves clues. So I'm going to share with you 10 traits or 10 things we see in the most successful business owners. I think this is worth writing down and giving yourself a bit of a scorecard as far as 'how am I tracking on these things?' Because if you're missing any of them, then it may just be an opportunity to work on that area. This video is not about technology and assets which might surprise you....

The Coolness Factor

Business Growth

What Makes You Money Vs What Makes You HappyCoolness Factor Julia from our team, this morning she was just asking about 'coolness factor', it's one of the things I talk about a bit. I had a consult with a guy this morning, he's doing between $150-$200 million a year and I'm helping him with some digital marketing. He was talking about some different things he could add into his business that could make him more money. I actually asked him, "What would make you really happy? Would adding those...

The Balanced Success 4

Business Growth

As Business Owners How Do We Define Success? Often people will think about it being money right? Maybe $1 million, maybe $5 million, maybe $10 million that kind of thing. Well we recently asked this at our High Level Collective Mastermind and and it was interesting to see what our members were saying in reflection of success for themselves. Success was very much congruent with their values and what they wanted in life: creating freedom, creating peace and creating happiness and really an...

The Impact Ease Grid to 80/20 Your Business Decisions

Business Growth

Teaching at Digital Marketer Warroom... I was just recently in San Diego for the Warroom mastermind meeting with Ryan Deiss, Perry Belcher and Frank Kern. We were doing an exercise of planning out step-by-step how we were each going to double our businesses in the coming 12 months. Ryan, who was running the session said that he heard me say something that morning that was so important that he wanted me to change what he had planned for the afternoon and asked me to teach it to the entire...

I was Surfing With James Schramko When He Said…

Business Growth

Just a quick note to share some cool stuff from the last week or so, and some learnings from it. Life is good. I just got off the plane on the weekend from a crazy trip to Las Vegas for a high level mastermind with Ryan Deiss, Frank Kern and Perry Belcher (Don't miss the keynote at the Digital Marketing Summit as I'm going to summarise the best stuff I learned from those guys this year plus much more). I made a rookie level mistake in Vegas and went to an all day pool party called 'Rehab' at...

Local Domination – Be A Big Fish In A Small Pond

Business Growth, Facebook, Google, Marketing Funnel, Traffic, Website Design, YouTube

Blanket Marketing Vs Big Fish In Small Pond When it comes to online advertising, especially for services based businesses and traditional ‘bricks and mortar’ businesses , we can do blanket marketing and put our marketing message out across the whole state or we could just define a radius around a certain location and then be the big fish in that small pond. So which makes more sense? Defining your ‘Small Pond’ If you’re thinking small pond, then you’re on the right track. Basically the first...

How to Become a Sales, Marketing & Business Puppet Master / Rainmaker… Systematically Scale Any Business

Business Growth, Customer Aquisition, Ecommerce, Entrepreneurs, Financial IQ, Marketing Funnel

A Heads Up: This is not just your 'average blog post'. What you have in your hands is a summary of how to scale any business and make it more profitable. This framework is the results of Greg Cassar learning as he worked with over 300 businesses and spent over $250k on his business, marketing, sales & mindset education. Let's get stuck in on how to make you a puppet master or rainmaker in any business you choose to scale. STEP 1 - Business Must Have Pre-Requisites I Like To Think About...

Business Growth

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