I recently talked on Dale Beaumont's Stage about 'Incentive Based Marketing' and how to 'think and act differently' for different results. The reality is, the game has changed when it comes to marketing. There's more competition than ever. You need a way to stand out from the crowd and to give your customers a compelling reason to choose you over your competitors. Sure, you can offer an amazing product with great service at a reasonable price, however that's not really enough to make you stand...

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