Financial IQ

Our focus today is engineering profit and cash for you the business owner. We've been lucky enough to work with hundreds of businesses and what we see is that most business owners are primarily focused on growing sales revenue, which is fantastic but it's limited. A better goal is to grow profit, and an even a better goal, again, is to grow more cash in your business. What we have seen is what you focus on is what you get. A Common Scenario for Business Owners With most businesses that we see,...

Acquire Customers ~ Who Spend More ~ And Buy Again1: Get More Customers The first part of the Profit Triad is how do we get more customers. Often everyone thinks about "we've got to get more traffic' ok, which yes that's true, if you can double the amount of traffic, you may be able to double the amount of sales BUT it's a very very expensive way of doing it. What we want to be doing first is optimising the website, optimise the presence, the calls to action, the sales page. In every business,...