Strategy

Incremental or Exponential Growth?

Incremental or Exponential Growth?

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Two Main Frameworks for Business Growth Growing businesses is interesting and really there are two main frameworks and I think most people are stuck in one without necessarily thinking about the other. So most people are doing what I call incremental growth. This is where people are looking at it from the perspective of how do I get slightly more traffic this month? how do I get slightly more leads? slightly more customers? can I get more traffic from Facebook? can I get a lower cost from...

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Incentive Based Marketing – Think and Act Differently for Different Results

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I recently talked on Dale Beaumont's Stage about 'Incentive Based Marketing' and how to 'think and act differently' for different results. The reality is, the game has changed when it comes to marketing. There's more competition than ever. You need a way to stand out from the crowd and to give your customers a compelling reason to choose you over your competitors. Sure, you can offer an amazing product with great service at a reasonable price, however that's not really enough to make you stand...

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