The Fastest Way To Acquire Your Ideal Customers Online

I wanted to share with you a quick video about customer acquisition. In particular, how to acquire the most customers quickly from the web. Take a quick look below and I’ll explain more.  Acquiring Customers At Speed One of the things we’ve learned from Jeff Bezos of Amazon, is he or she who acquires the most customers wins. And you might be thinking why is this? Traditional Verses a Modern Mindset Traditional thinking is all focused on ‘you need to acquire the highest number of leads’, which is definitely valid but what we do know about acquiring ‘customers’ as opposed to

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14 Landing Page Optimisation Components To Generate MORE Leads

When it comes to designing landing pages, we used to do everything manually. You would need to map out what it was going to be, send it to a graphic designer, wait for the design to come back… the whole thing taking weeks from start to finish. Now, with the support of some helpful landing page tools like ClickFunnels and LeadPages you can do what used to effectively take weeks in a day, or even a couple of hours. This has made the barrier to entry significantly smaller, which means that more people can easily create slick looking landing pages without

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How To Create Irresistible Facebook Ad Images Without Hiring An Expensive Designer

  If you are running Facebook ads without great visuals, you are leaving an enormous amount of money on the table. The visual image is the most important part of the ad – even more important than the headline as it is what catches the eyes attention initially. Good visuals increase engagement, click throughs and Return on Investment (ROI) for your ad spend. The Old Way of Creating Facebook Ad Images But getting unique images for Facebook advertising can be hard… Every time you want to launch an ad, or tweak a current campaign, you have to hire a graphic

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The Best ROI Traffic Source for 2016

Here’s a quick video about what we’re seeing as the best return on investment traffic source for 2016. When we talk about return on investment, we are talking about how much money you put in and what you get out of it. What we’re seeing is the best return on investment traffic source for 2016 is remarketing (sometimes also called retargeting). Remarketing and the 95% Rule Remarketing is when people hit your website, but they haven’t taken the primary course of action that you want them to take. As they navigate around before they leave your website, they get a

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The Profit Wedge… Engineering More Profit & Cash

Our focus today is engineering profit and cash for you the business owner.  We’ve been lucky enough to work with hundreds of businesses and what we see is that most business owners are primarily focused on growing sales revenue, which is fantastic but it’s limited. A better goal is to grow profit, and an even a better goal, again, is to grow more cash in your business. What we have seen is what you focus on is what you get.  Check out this 2 minute quick video below. A Common Scenario for Business Owners With most businesses that we see, they

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Want More Leads? Are You Fishing With The Right Hook?

A common problem we see is that all business owners are wanting more leads but often they are not really thinking about the scenario of ‘not every hook and lure is going to attract and catch every type of fish’. What is a Lead Magnet? So what I mean by that statement above is: As a business owner you’ve got lead magnets in your business that you deploy as bait to lure your fish (new leads). They might be a free report, a white paper, a video series, a swipe file, something like that. A lead magnet is something of

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Multi-Channel eCommerce with Matt Clarkson

  Since starting out in 2006 Matt and Amanda Clarkson have been able to create business through e-bay that makes money each month literally while they sleep. Ive known Matt for many years and he has also become an excellent direct response marketer as well as eCommerce expert. In this presentation, Matt teaches you the formula for how to get eBay cranking in your business and also what other channels are on the rise worth considering. This session really shows you a multi-channel eCommerce architecture that you could use apply to your Ecommerce business. Here’s the highlights: The timeline of

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Own The Racecourse by James Schramko

I’ve known James Schramko for many years and he’s always impressed me not only because he’s wickedly smart in so many areas of Digital Marketing and Business. James lives and breaths the 80/2o principles and gets amazing results with very minimal effort. James has designed the ultimate lifestyle for himself from running a hugely profitable business generating over a million dollars profit each year, that only requires him to have to work ‘in’ his business for minimal time. If you want to know the shortcuts and fail proof methods to a profitable business, that also gives you the ultimate work-life balance, then you’ll get

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Modern SEO and Authority Content with David Jenyns

The reality is if you get ‘Out of Date’ information in this Search Engine Optimisation (SEO) space, then it can really damage your business. When I was looking at a presenter to talk about SEO at the first Digital Marketing Summit, It was crucial I engaged an authority who is leading in this space in the country and who is keeping up to date with the latest information. David Jenyns, director at Melbourne SEO services came to mind straight away and I cannot recommend him highly enough. In this hour long comprehensive video you will learn modern SEO; authority content; what

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How to Do Remarketing Like a Pro – The Future of Effective Traffic

  The future of effective traffic right now with what you’ve got available is remarketing. For us in our business, it has been a really big game changer. Using Remarketing to “plug the holes in your bucket” When I asked for a show of hands who was doing remarketing at the Digital Marketing Summit last year, less than half the room were doing it. Now that’s an advanced group in the business community…and less than half were taking advantage of this powerful traffic strategy. In my eyes, for 2015, going mobile and getting that sorted in your business should be

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