Lead Generation

Incentive Based Marketing – Think and Act Differently for Different Results

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I recently talked on Dale Beaumont's Stage about 'Incentive Based Marketing' and how to 'think and act differently' for different results. The reality is, the game has changed when it comes to marketing. There's more competition than ever. You need a way to stand out from the crowd and to give your customers a compelling reason to choose you over your competitors. Sure, you can offer an amazing product with great service at a reasonable price, however that's not really enough to make you stand...

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Marketing Awareness, Traffic Temperature and Stories

Hot Traffic -  They Know You, They Like You, They Trust You! I want to talk through 3 topics; market awareness, traffic temperature, and stories. Perhaps you are thinking, what do these three things have in common? Hopefully I can make that clear as you read through. Traffic Temperatures You've got hot traffic, which is people that are searching directly for your product. They're searching directly for your brand, directly for your service, directly for you. That's hot traffic. They know you,...

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14 Landing Page Optimisation Components To Generate MORE Leads

When it comes to designing landing pages, we used to do everything manually. You would need to map out what it was going to be, send it to a graphic designer, wait for the design to come back... the whole thing taking weeks from start to finish. Now, with the support of some helpful landing page tools like ClickFunnels and LeadPages you can do what used to effectively take weeks in a day, or even a couple of hours. This has made the barrier to entry significantly smaller, which means that more...

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